Alex interest in arts, especially painting, litterature and history, have been inspiring for the discovery and sale of several young designers, already before their commercial success. Helen Storey, Jan & Carlos, Marcel Marongiu, John Richmond, Giles Rosier, Alessandro Dell'Acqua are amongst them.

Through the years the company had long lasting and successful collaborations with prestigious names such as Paul Smith, Vivienne Westwood, Fendi, Alessandro Dell'Acqua, Mac Queen, Helmut Lang, Jean-Paul Gaultier a.o.

Long lasting and loyal relationoships with solid and important companies such as Staff, Gibo'Co and SINV take an important place in the company. This makes of New Look a unique showroom in the Benelux, that tends not only to sell a product but also a certain vision on clothing with a sensibility for the fashion of tomorrow. The link with the commercial reality is however never for thanks to New Looks own experience in retail with "A la Mode" Antwerp.

The New Look showrooms are based in Antwerp in a light loft space of the late thirties. On some 1200 sq meters, including a private car park and a little garden, our customers discover every season again the hot names of today's fashion.

A team of young dynamic professionnals advise some 400 retailers in their purchase of selected brands.

New Look is a formula that works as proves our growing turn-over.