Swedish Fashion Now – Paris Edition is a global brand platform launching during Paris Fashion Week S/S2018 at the Swedish Institute in Marais, showcasing some of Sweden's most progressive brands.
Swedish Fashion Now aims to promote and reinforce the Swedish fashion design creativity and aesthetics to a global audience. The showcase welcomes editors, stylists, influencers, tastemakers and buyers to experience the S/S2018 collections of some of Sweden’s designers and brands.
The showcase will enjoy a soft opening during the eve of Wednesday 27th September, alongside the release of the A/W 2017 issue of Bon Magazine, in the garden of the Swedish Institute. The evening continues at neighbouring La Perle.
Swedish Fashion Now opens Thursday 28th September 10h00 until 18h30 each day until Sunday 1st October. The showcase will also host a daily after work, from 6pm until 8pm in the relaxing garden of the Swedish Institute.