Tomorrow is a multi-service business accelerator for fashion brands. The Group helps brands to develop and achieve sustainable growth through a fully-integrated service offering that includes consultancy, sales and distribution, investment, product development, and operations.
Tomorrow began in 2008 and is led by CEO Stefano Martinetto and Chief Revenue Officer Giancarlo Simiri. In 2015 they bought out their shareholders, backed by Three Hills Capital Partners, to establish Tomorrow as a company with a vision to champion and foster entrepreneurial creativity within the fashion industry. The Group has a carefully-curated portfolio of services for both emerging and established talent across four key business pillars of Advise, Make, Sell, Invest. Current brand partners include A-Cold Wall*,Ambush, Ader Error, Pyer Moss, Marni, Materiel, Deitas, Ports 1961, Stella Jean, and Markus Lupfer.
Tomorrow is headquartered in London with presence in Milan, Paris, New York , Los Angeles and Hong Kong. It currently employs 150+ people across three continents.
Showrooms & Contacts
Stefano Martinetto is Chief Executive Officer, controlling shareholder and director of Tomorrow
Giancarlo Simiri is Chief Revenue Officer and equity partner of Tomorrow
Paul Rakkar is Chief Financial Officer Elena Troulakis is Commercial Director
Stefano Martinetto, Chief Executive Officer Stefano Martinetto is the founder of Tomorrow. His innate understanding of the fashion industry comes from his life-long immersion in it. As the fourth generation, Martinetto started his career in the family agency, A-L-E-X, before starting his own venture by partnering with game-changing designers including Walter Von Bereindonk, Dirk Bikkembers and Helmut Lang, plus Puma Black Station, Evisu and Raf Simons.
With a vision to build Tomorrow into an integrated group offering multiple services to brands and designers to support them in achieving their own ambitions, in 2011 Martinetto lead a merger between his Italian operations and Saturday Group - creating Tomorrow London. He and his partner Giancarlo Simiri took this over in November 2015 via an MBO, supported by Three Hills Capital Partners. A further investment from Renzo Rosso brought the total funding to $26 million. In January 2018, Tomorrow announced its first IP investment into A Cold Wall by Samuel Ross, and Polythene Optics. The Group also acquired J6, a ready-to-wear atelier of highly- skilled artisans, in 2018. Tomorrow has recently announced an investment in Coperni, a Parisian brand founded by Sébastien Meyer and Arnaud Vaillant, who Martinetto first met when they won the ANDAM Prize in 2014. Martinetto serves as a jury member of the ANDAM Fashion Awards and the ITS Awards, and is a patron of the BFC.
Giancarlo Simiri, Chief Revenue Officer Giancarlo Simiri is the co-founder of Tomorrow, and has over 20 years’ experience within the luxury fashion industry. He Joined Stefano Martinetto in 2008 as commercial director of Futurenet Group. Giancarlo has been a key driver of Tomorrow’s success and has grown the business to over £100 million, helping successfully launch several leading brands into the international arena. Widely regarded as having an eye for spotting new talent globally, Giancarlo has formed relationships with designers, factories and retailers, laying down the foundation of what Tomorrow is today.
Paul Rakkar, Chief Financial Officer Paul Rakkar joined Tomorrow in 2017 and has over 20 years experience in senior finance roles in rapidly growing international businesses. He brings extensive financial, digital and content expertise from his time as CFO of both Time Out and Frieze. Paul has delivered value for investors and founders having led multiple successful exits and fund raises. At Frieze, Rakkar led the process which culminated in a majority investment in the company by WME/IMG. Since joining Tomorrow, he has been closely involved in defining the growth strategy for the Group, as well as leading all M&A activities in brands including A Cold Wall and Coperni.
Elena Troulakis, Commercial Director Elena Troulakis is Tomorrow’s Commercial Director, overseeing the curation and global commercial development of the Group’s brand portfolio. Elena’s career spans 20 years in the industry, with a focus on the luxury sector - including Matthew Williamson where she was Commercial Director, Yves Saint Laurent and Emanuel Ungaro, as well running her own womenswear brand. She also sits on Tomorrow’s Board of Directors.
Permanent showroom via Archimede 10