W29 Showroom is devoted to visionary designers. The ideas, styles and inspiration cultivated within this 2300 square-foot loft space represent the creativity and international energy long at the heart of New York City. The showroom includes women's wear collections, fashion jewelry, leather goods and fine jewelry.To create a space that allowed designers to work outside the constraints of the mainstream, Susanne Rehnström - the founder of W29 Showroom - drew on fifteen years experience in the fashion industry. Rehnström studied women's wear design in her native Sweden. Since moving to the U.S. in 1999, she has worked as a designer, a stylist and as a buyer for one of New York's most progressive dowtown boutiques. She has a unique understanding of the creative process and the marketplace.W29 offers guidance to designers in conceptualizing and merchandising their collections, assists in look-book production, organizes collection presentations and stages seasonal open-house events for the press. W29 also has a presence on Los Angeles, where the Showroom makes seasonal visits to meet with West Coast buyers.