Specialised in the worlds of fashion, beauty, design, with more than 20 years of experience. Specialised in the development of press strategies and the implementation of approaches tailored to each media and each brand. An image consultancy department, which can advise on the matter of styling, marketing and communication to adapt the proposals to the latest trends.
An unique showroom specialised in image management through the loan of clothing for fashion shoots, TV shows, films and advertising.

A specialist press agency that compiles edits and distributes information of all types. An events agency organising fashion shows, shop openings, exhibitions, sponsorship activities, press trips, conferences, and so on. A versatile information and inspiration source which journalists cannot ignore [covering sportswear, luxury goods, popular brands, avant-garde creations, and so-on.

International

Through its international cell, CATHERINE MIRAN PRESS OFFICE is specialised in international press relations.
For long or short-term operations, such as the establishment of a global brand image or a launch, m press office draws upon perfect knowledge of international media and opinion leaders.

Strategy

For each brand, a press strategy is developed.
This can cover all expressions of a brand (style, corporate, advertising).

The work method applied is the following:
1. Conduct an exhaustive analysis of the strengths and weaknesses of a brand, and of its ambitions for development
2. Devise a media response tailored to the reality of the brand and its objectives, be it short, medium or long-term
3. Execute a press campaign, target the selected media, each in a manner that best suits the media: local, national or international, specialist or general.

Consultancy

Working at the crossroads of contemporary fashion, we can advise on the composition of a press collection, bearing in mind the major season's trends or the choice of stylists. The advice can also extend to communications campaigns, design and media planning.

Showroom

Specialised in image management via product placement for magazines, TV shows, feature films and ads. The items are carefully targeted to match the desired brand image. Equipped with a customised IT system we ensure the best possible management of the items at hand.

Written press

The "written press" team which solicits interviews, compiles press packs, press releases, CVs, corporate dossiers, and manages photographic and video materials (portraits, boutique shots, slides and videos of fashion shows, and catalogues).

This service covers every type of information a brand may need for:
The launch of a product or line
The opening of a shop or boutique
A communications campaign
Interviews and portraits
A corporate file
Special events ...

Events

All types of events can be organized by our team in line with the objectives of a brand:
Fashion shows
Press trips
Press conferences
Exhibitions
Various types of partnerships
Boutique opening parties
Product launches...

The right media

Based upon the type of information that needs to be brought across, the press objectives to be achieved (large or select target group, regular or luxury magazines) and the need for publication, a strategic choice of media is done.
Magazines
Newspapers
Press agencies
Radio
Television
Internet

The right target

Through an analysis of the brand's positioning, its commercial situation and its ambitions for development, as well as a precise timetable of activities, we determine the most suitable press target.