Le New Black The online fashion fair
Lenewblack SAS58, rue Charlot
75003 Paris, France
T : +33 (0) 1 84 16 10 70
www.lenewblack.com
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Company
Company profile
Since its launch in june 2009, Le New Black is the first online BtoB fashion tradeshow, a revolution in the fashion industry. Le New Black uses the principal of traditional B to B apparel tradeshows : having a common meeting ground for commercial exchange between international industry professionals, buyers and brands. Le New Black finally allows international retailers (department stores to boutiques) to place their orders online throughout the duration of each season from anywhere at anytime, and the brands selected to increase their sales, maximize commercial opportunities and develop a stronger clients base.
Le New Black is not the online replica of a physical tradeshow, and is not limited to a territory. It gathers international selected brands who usually show their collections in private showrooms (United Bamboo, Christophe Josse, Steffie Christiaens), but also heritage brands (Sebago, Spring Court, Emmanuelle Khanh, Fred Perry Laurel Wreath), and brands who participate at respected tradeshows (Heimstone, YMC, Insideout, Veja). Le New Black is the perfect complement to your traditional tradeshows and showrooms.
Today, 60 selected brands are participating, over 1300 retailers have already registered : department-stores, multi-labels stores, luxury boutiques such as Quartier 206 (DE), Franck & Fils (FR), Printemps (FR), Dover Street Market (UK), Joyce (HK), Harvey Nichols (HK), Lane Crawford (HK), Barneys Japan (JP), Isetan (JP), Browns (UK), Selfridges (UK), Barneys (US), Gilt Group (US), Saks Fifth Avenue (US) etc. Over 650 pre-orders have already been placed online and 80 countries are participating : France, US, Germany, UK, Italy, Spain, Japan, Russia, Hong-Kong, Switzerland, Canada, Denmark etc.
Le New Black offers kind of a benefit in a saturated market.
For Brands :
- An optimistic and permanent sales season, from the beginning of sales to production deadlines.
- A unique visibility to selected and controled international audience.
- Cost efficient and reduction of expenses : travels, hotels, tradeshows, communication tools production fees
For Buyers :
- The possibility to see and order collections online before, during and after all international fashion/market week all season long.
- Cost efficient and reduction of expenses : travels, hotels and business costs.
HISTORY :
In 2004, Vidya Narine began working at ANDAM Fashion Awards. Its founder, Nathalie Dufour, placed her in charge of the curation of a collection for the Fashion Museum of Paris (Musée de Arts Décoratifs), based on the collections awarded by the prestigious prize since 1989.
Then in 2005 Vidya joined Nicolas Jones, of Surface to Air, at the direction of Rendez-Vous tradeshows. Numerous respected contemporary brands and designers have shown their collections at Rendez-Vous, forging the strong reputation of the tradeshow. These include Gaspard Yurkievich, Henrik Vibskov, Alexandre Herchcovitch, Acne, Hope, Robert Normand, Yvan Mispelaere, Arielle de Pinto, As Four, Blaak, Fabrics Interseason, Cassette Playa, Chronicles of Never, Richard Nicoll, Kitsuné, Opening Ceremony, to name but a few.
Following this time, Vidya Narine went on to found and launch Le New Black, the first online fashion tradeshow, in July 2009.
Le New Black is not the online replica of a physical tradeshow, and is not limited to a territory. It gathers international selected brands who usually show their collections in private showrooms (United Bamboo, Christophe Josse, Steffie Christiaens), but also heritage brands (Sebago, Spring Court, Emmanuelle Khanh, Fred Perry Laurel Wreath), and brands who participate at respected tradeshows (Heimstone, YMC, Insideout, Veja). Le New Black is the perfect complement to your traditional tradeshows and showrooms.
Today, 60 selected brands are participating, over 1300 retailers have already registered : department-stores, multi-labels stores, luxury boutiques such as Quartier 206 (DE), Franck & Fils (FR), Printemps (FR), Dover Street Market (UK), Joyce (HK), Harvey Nichols (HK), Lane Crawford (HK), Barneys Japan (JP), Isetan (JP), Browns (UK), Selfridges (UK), Barneys (US), Gilt Group (US), Saks Fifth Avenue (US) etc. Over 650 pre-orders have already been placed online and 80 countries are participating : France, US, Germany, UK, Italy, Spain, Japan, Russia, Hong-Kong, Switzerland, Canada, Denmark etc.
Le New Black offers kind of a benefit in a saturated market.
For Brands :
- An optimistic and permanent sales season, from the beginning of sales to production deadlines.
- A unique visibility to selected and controled international audience.
- Cost efficient and reduction of expenses : travels, hotels, tradeshows, communication tools production fees
For Buyers :
- The possibility to see and order collections online before, during and after all international fashion/market week all season long.
- Cost efficient and reduction of expenses : travels, hotels and business costs.
HISTORY :
In 2004, Vidya Narine began working at ANDAM Fashion Awards. Its founder, Nathalie Dufour, placed her in charge of the curation of a collection for the Fashion Museum of Paris (Musée de Arts Décoratifs), based on the collections awarded by the prestigious prize since 1989.
Then in 2005 Vidya joined Nicolas Jones, of Surface to Air, at the direction of Rendez-Vous tradeshows. Numerous respected contemporary brands and designers have shown their collections at Rendez-Vous, forging the strong reputation of the tradeshow. These include Gaspard Yurkievich, Henrik Vibskov, Alexandre Herchcovitch, Acne, Hope, Robert Normand, Yvan Mispelaere, Arielle de Pinto, As Four, Blaak, Fabrics Interseason, Cassette Playa, Chronicles of Never, Richard Nicoll, Kitsuné, Opening Ceremony, to name but a few.
Following this time, Vidya Narine went on to found and launch Le New Black, the first online fashion tradeshow, in July 2009.
Management
