Located at The Store Studios, 180 Strand, the London Fashion Week Men’s Designer Showrooms are home to over 100 British and international designers. Presented within is a rich and diverse selection of products in a highly curated showroom. Showcasing at London Fashion Week Men’s raises the profile of brands as part of London Fashion Week Men’s edit of what to see.
The international element of the showrooms illustrates that the doors to London are truly open, with designers showcasing from Dubai, Taiwan and the USA. The pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size.
Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official British Fashion Council (BFC) Show and Presentation Space. The LFWM Designer Showrooms have launched many global brands, including a number of on-schedule designers.
Showcasing in the Designer Showrooms allows brands to develop relationships with globally influential stores and helps to increase their exposure to top international journalists, publications and stylists. In addition to this, designers will also gain access to seasonal press and buyer accreditation lists and access to the BFC’s Designer Support programme, which includes one-to-one business advice and seminars.