Ontimeshow was founded in October 2014, and has grown to become the leading fashion trade show in China. It is held biannually in conjunction with Shanghai Fashion Week, and this year, for Autumn/Winter 2019, it celebrated its 10th season. The show has grown year on year, and in this most recent season hosted 337 brands and 15,855 attendees across its 25,000 square metres of space.
Ontimeshow has thrived within the Shanghai Fashion Week community, in part thanks to support from the West Bund Group. The show is held in The West Bund Art Center, a re-modelled aircraft factory re-designed by Liu Yichun, a renowned Atelier Deshaus architect.
At Ontimeshow, designers are able to form meaningful relationships with retailers and connect with local and international fashion professionals, share ideas on the latest trends and industry happenings, and ultimately explore a sustainable business strategy for their flourishing business. This makes it an ideal gateway into the booming Chinese market for international brands, but it also attracts the most exciting Chinese brands, such as Qiuhao, Nicole Zhang, KKtP, W.RONG, The Owner, Fake Natoo, Angel Chen, Percy Lau, Vega Zaishi Wang, Annakiki, Ethor, Zhang Yuhao, and Reineren among others.
Since its inception, Ontimeshow has strived to be more than just a trade show, and has developed into a holistic international fashion platform. Each year, it hosts runway shows, panel talks, art exhibitions, pop-ups, and VIP dinners, and its past and present partners include the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), Tranoï, Consumer Electronics Show (CES) Asia, Woolmark, and Delta Airlines, and many others.