Thanks to this commitment, the trade fair - an essentially traditional business event - has evolved into a fashion event, serving one of the most important and dynamic sectors of our economy. The company's mission also embraces our goal vis à vis Italian fashion seen as the central protagonist on a stage that must always be international.
The challenge that Italian fashion will have to face in the global context is that of transforming well and excellently made goods at reasonable prices into vehicles of social statements, elements of psychological comfort, heralds of a culture and lifestyle that are envied and enviable, testimonials of modernity.
Only in this way can we properly exploit the techniques, technologies and the skills of an extraordinary industry that is firmly rooted throughout the country, of the manufacturing districts and of our immense artistic and naturalistic heritage.