PREMIUM PREMIUM continuously seeks out the most pioneering collections from all over the globe, tacklesnew topics and defines the future trends. With more than 1,000 brands and 1,800 collections, andwith new labels making up to 30%, PREMIUM always ensures that the industry is provided with ahandpicked selection of the most sought-after international collections.Following high standards, PREMIUM consistently works on perfecting and developing its B2Bservices, adapting these to the ever-changing needs of the industry and guaranteeing an efficientordering process.PREMIUM is a format of PREMIUM GROUP.
LOCATION STATION-Berlin Luckenwalder Straße 4–6 10963 Berlin
HALLS / AREA STATION-Berlin + Kühlhaus (= 33,000 m2)
PORTFOLIO 1,000 brands, / 1,800 collections 80 % international 30 % new entries
SCOPE: International (with 70 % international visitors)
SERVICES : PREMIUM GROUP App, Brand-Match Tool, GPS Navigation, Joint Ticketing, Free ShuttleService, City Guide Online, Concierge Service, Exhibitors Catalogue, PREMIUM Magazine,SEEK Magazine, BRIGHT Magazine, Berlin Fashion Week Magazine
PREMIUM ORDER MUNICH Following the international opening in Berlin, PREMIUM ORDER MUNICH, the pivotal salesplatform presenting fashion, footwear and accessories, is the national flag for the seasonfinale. Featuring around 600 collections spread over 7,000 square metres in the showroomlikeatmosphere of the ZENITH hall, PREMIUM ORDER MUNICH presents a portfolio thatcomprises 60% fashion and 40% footwear and accessories brands; and that provides buyerswith all the collections they need to put together a complete look following the current lifestyletrends. PREMIUM ORDER MUNICH is a format of PREMIUM GROUP
HALLS / AREA Zenith Hall (= approx. 7,000 square metres)
PORTFOLIO 600 collections60% fashion and 40% footwear and accessories brands to create a complete look26% new entries each season
KEY SEGMENTS Menswear, Womenswear, Shoes, Accessories, Textile Trend PreviewHigh proportion of collections that celebrate their season's début at PREMIUM ORDERMUNICH, due to not being completed prior to this deadline because of technical productionreasons.
SCOPE Germany, Austria, Switzerland
SERVICES Shuttle Service, PREMIUM Magazine, City Guide online