Brief of Shanghai International Fashion Center Shanghai International Fashion Center (SIFC) is a standing non-profit organization authorized by Shanghai Municipal Government which aims to promote fashion industry of China. At the meantime, SIFC also operates as Shanghai Fashion Week Committee office and Shanghai Fashion Designers Association to organize, administrate and operate Shanghai Fashion Week. SIFC also organizes MODE Shanghai Fashion Tradeshow, Design by Shanghai Chinese Designer Overseas Program and Shanghai International Fashion Festival, gathering fashion corporations, independent designers, and related associations and organizations with the most influence and market value. SIFC aims to establish the very best fashion showcase and trade platform combining Chinese fashion and oriental culture. Brief of Shanghai Fashion Week Shanghai Fashion Week has been gloriously booming for more than a decade ever since its establishment in 2003. Every year, new autumn/winter products and spring/summer collections are showcased in April and October. As a professional, international and mature platform, Shanghai Fashion Week has achieved large resources of media focus and successfully set up the channel for fashion display and trade linkage. In the past 14 years, Shanghai Fashion Week has been attracting brands and design labels from more than twenty countries, such as the United States, France, Britain, Italy, Japan, Sweden, Canada, to enter the Shanghai Market. The success of the Shanghai Fashion Week also helps the city globalized the lifestyle of consumerism. Many Chinese fashion brands and fashion designers expanded the market via this platform, and upgraded their brand value and image.