The Madrid International Fashion Fair is a professional trade fair organized by IFEMA and one of the main meeting points for the fashion companies -producers and distributors- from all around the world. The fashion catwalks held during the SIMM, like LatinAméricaFashion are specially remarkable.

In this respect, we might highlight the participation of international fashion companies which make SIMM one of the main hubs of the fashion business worldwide. These companies arrive mainly from Europe –specially from Italy and France, - Portugal and Latin America –with the participation of manufacturers from Argentina, Brazil, Peru, Uruguay, Colombia, Ecuador and Mexico-.

Nevertheless, the sector has changed considerably over these years and this change is obviously reflected in its competitors trade fairs. It is precisely because of this that our team, with the help of a consulting firm, have implemented a significant change which enables us to confront the new market reality.