London Fashion Week February 2007 demonstrated once again that London is one of the world’s most vibrant and creative capitals, as it celebrates the largest ever attendance of UK buyers, international press and photographers and broadcast crews. With editorial media coverage worth £24 million, orders worth £40 million and business for London worth over £100 million London Fashion Week proves it is good for designers, good for fashion and good for London.

The 49 designers on the catwalk, and 200 designers in the exhibition attracted over 400 photographers and broadcast crews being commissioned and accredited to cover the event. To date, London Fashion Week February 2007 has generated £24 million of editorial print media in the UK alone, 70% of which is dedicated fashion coverage.

UK buyers visiting The Exhibition @ London Fashion Week increased by 20% and international press by 10% on comparative figures for London Fashion Week September 2006. Orders generated at London Fashion Week each season are estimated to be in the region of £40 million.

New initiatives to increase international visitors to London Fashion Week included the inaugural London Preview in WWD, the ‘Letter from London’ – a fun, upbeat and attractive mail shot to international VIP press and buyers, and the international guest programme saw Marc by Marc Jacobs close the week, to tie in with the opening of the first UK Marc Jacobs store on Mount Street W1. This, combined with increased financial support, through the British Fashion Council initiatives New Generation and Fashion Forward, allowed even more young talented designers to show in London alongside our established iconic designers such as Paul Smith, Jasper Conran and Betty Jackson, culminating in one of the strongest weeks of British Fashion seen for some time.

It is estimated that London Fashion Week generates over £100 million per annum for the London economy, and feeds into many other iconic British events, not least those hosted during London Fashion Week - the BAFTAs glamour was brought to life through fashion on the red carpet, and the BRITs saw Roland Mouret and Erin O’Connor present the Best International Male Artist. In addition to this, The Face of Fashion exhibition preview at the National Portrait Gallery saw Kate Moss, Erin O’Connor and the fashion pack celebrate some of the most talented fashion photographer’s of the past decade.