Ukrainian Fashion Week was held for the first time in November 1997. It became the first professional fashion event in Eastern Europe. It is a unique event in Ukraine that corresponds entirely to the world standards for prêt-a-porter shows, takes place twice a year, gathers more than 60 participants, accredits more than 200 Ukrainian and international mass media and is attended by over 15 000 guests every time. Ukrainian Fashion Week is a driving force of the Ukrainian fashion industry, a place where the Ukrainian fashion becomes world-wide. Innovation projects introduced at Ukrainian Fashion Week seasonally allow it to keep the leadership on the market.