BIOGRAPHICAL CATALOG OF THE MODEM'S COVERS AUTHORS

53 Modem Women’s Milano Modem Women’s Paris Fall-Winter 2009-2010 Covers by JAIME HAYON 2009 “ I am part of a generation of designers who are no longer afraid of having a style. ” In the Bauhaus era, designers were seeking to challenge technology and industry. Today, it is possible to manufacture the most absurd things. The designer is expected to reveal his sensitivity. What we have to defy are our dreams. And that’s just what people need, because we already have everything . “ Jaime Hayon Spanish artist and designer, Jaime Hayon born in Madrid in 1974 declares to have “ Salvador Dali or Antoni Gaudi in his genes ”. At 22, he become art director of Benetton Foundation design department and works alongside Oliviero Toscani for 5 years. His fantasy, his colorful world, his animals or fantastic characters, like his kitsch worlds to the Jeff Koons make his trademark. If he advocates a utilitarian design so quickly attracting industrialists, his artistic approach is characterized by style, extravagance and imagination. It never passes by 3D but always works pencil by hand, colors in mind. Jaime Hayon ’s work has been shown at Vitra Museum, Design Museum, Vivid Gallery, Gronginger Museum and Basel Art Fair. Guest of honor at Kortrijk Biennale 2008, published by ArtQuitect, BD Barcelona, Lladro, Bossa Design, Metalarte, MOOOI, Established & Sons and Signs furniture in 2004 with the Italian producers Moroso and Ceccotti. DESIGNER