Four years after the last edition, LVMH's Journées Particulières are back in the spotlight. The sixth edition of the initiative, promoted by the French conglomerate, will take place worldwide from October 16 to 18, 2026. Since their creation in 2011, these open days have offered the public a unique opportunity to go behind the scenes of the Group’s Maisons and meet the talented individuals whose exceptional and diverse expertise lies behind the creations of our Maisons, shaping products and experiences of the highest quality.
An exceptional program across 65 venues in 11 countries
For three days, 46 Maisons will exceptionally open 65 venues in 11 countries, offering the public many new experiences and several openings accessible for the first time. Workshops, manufactures, cellars, family homes, archives, iconic boutiques will invite visitors to meet the women and men behind the Maisons, and to discover the expertise and heritage that bring their creations to life.
Maisons will focus on nature, culture and craft
With “At the Source of Dreams” as its theme, this edition invites the public to discover where creation begins, highlighting three essential dimensions of the Maisons’ excellence: nature, culture, and craft. Nature, because every creation begins with materials, terroirs, landscapes and the living world, all of which inspire the Maisons and enable the highest level of quality, a commitment illustrated in particular by 4.3 million hectares of natural habitats preserved or restored and by 99.9% of grapes from LVMH vineyards certified for sustainable viticulture. Culture, because each Maison is rooted in a living history and heritage, largely embodied by historic sites. Craft, finally, because excellence takes shape in the hand, in precision, and in transmission, carried within the Group by 280 métiers and more than 320 Virtuosos.
Highlight on the experiences
In Paris, the Celine ready-to-wear workshops, located on Rue Vivienne in the Hôtel Colbert de Torcy, will open their doors for the first time. Paris Match will unveil its archives room, never before opened to the general public, offering a unique insight into 75 years of press photography. La Samaritaine will offer an exclusive experience in the very early hours of the day, in a suspended moment in the heart of Paris.
Louis Vuitton will also open several emblematic locations, from the historic Atelier d'Asnières and the family home to the Abbaye Vendôme, in Loir-et-Cher, where leather craftsmanship specialized in precious leathers will be highlighted. In Switzerland, La Fabrique du Temps Louis Vuitton will reveal its watchmaking savoir-faire, while in Italy, in Fiesso d'Artico, the Shoe Manufacture will illustrate the Maison's excellence between traditional craftsmanship and innovation.
Internationally, several openings will underscore the global reach of the event: Casa Loewe in Madrid, centered on the art of weaving; the Loro Piana site in Ghemme, Piedmont, dedicated to the art of knitwear; the historic Bvlgari Via dei Condotti store in Rome; the Tiffany & Co. Bird on the Rock creation workshop in New York; a new event in Shanghai bringing together several Maisons around French savoir-faire; and the opening to the public of Belmond’s Mount Nelson in Cape Town.
Some experiences will also stand out for their exclusive or inclusive nature, such as Guerlain's Réserve des Sublimes, accessible to a few visitors, or sign language masterclasses offered by Sephora in São Paulo.
An encounter with savoir-faire and those who embody it
Beyond the venues themselves, Les Journées Particulières remain above all an invitation to meet the artisans, experts, creators, and teams who bring the Maisons to life every day. By opening their doors to the public, the Maisons showcase the precision of gestures, the demanding techniques, the quality of materials, and the vitality of a living heritage in constant transmission.
Les Journées Particulières
October 16 - 18, 2026
