Launched in February 2011 by industry expert Karen Radley, Scoop has evolved from a women's fashion show to one that now encompasses luxury homewares, beauty, lifestyle, and men's collections.
This season, the Italian Trade Agency, the Trade Promotion Section of the Italian Embassy in the UK, is presenting a delegation of 32 carefully selected Italian brands at Scoop for the first time.
View > Italian Exhibitors list
View > General Exhibitors list.
We are pleased to highlight a selection of Scoop exhibitors: 4Ccccees, Aether Concept, Avant Toi, Le Temps des Cerises, Maison Montagut
Click on the images to open the Brands web sites
4CCCCEES

"Footwear is the unique object that can change the mood, as well as the stride and posture, of the wearer. That's why focusing on the foot's anatomy, rhythm and movement, is so vital to footwear design", says Sang-Min Park, Founder of 4Ccccees. After graduating from the Royal College of Art in London with a master’s degree in Footwear Design, and subsequently working for renowned fashion houses such as Alexander McQueen and becoming head designer at United Nude, Korean-born Sang-Min Park decided to set up her own label in 2019.
AETHER CONCEPT
+ Until August 25, 2026 @ PaperKiss Showroom
18 Fitzhardinge St - W1H 6EQ London

Aether Concept’s collections are crafted entirely in Greece, using natural fabrics such as cotton, linen, and silk. Aether Concept draws inspiration from Greek heritage, architecture, and nature, resulting in garments that feature traditional motifs and embroidery. The brand emphasizes ease and comfort in its resort-style clothing and evening attire, catering to women of all ages.
AVANT TOI
+ 07-28.09 + 08-12.10, 2026 @ Via Carlo Botta 8 - 20135 Milan
+ 01-06.10, 2026 @ 8 Rue Charlot - 75003 Paris

Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and, above all, in the absolute innovation of coloring, revolutionizing the world of piece-dyeing. Central to this process is the introduction of airbrush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
LE TEMPS DES CERISES

Nearly 15 years ago, Le Temps des Cerises introduced several environmental initiatives related to the manufacturing of its jeans: a reduced use of chemicals during the indigo dyeing process, the elimination of pumice stone during the rinsing and finishing stages, exclusive collaboration with suppliers equipped with water purification systems for the water used in the production process.
MAISON MONTAGUT

Specializing in the art of fine knitwear since 1880, Maison Montagut is an independent brand from the Ardèche region, an emblem of French elegance. Its signature aesthetic is expressed in a refined knitwear collection for men and women, featuring exceptional materials such as cashmere, merino wool, and its famous Fil Lumière® yarn.
SCOOP
JULY 19 - 21, 2026
Olympia National
Hammersmith Rd, London W14 8UX
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