The British Fashion Council announced the provisional schedule for London Fashion Week from September 17 to 21. LFW continues to evolve as the creative laboratory for global fashion, bringing together established houses, emerging designers, cultural programming and leading retail partners to present a calendar for creative excellence, cultural impact and commercial growth.

"This season marks an exciting moment for London Fashion Week, with the return of leading British brands alongside an exceptional new generation of creative talent," said Laura Weir, chief executive, British Fashion Council. "The schedule reflects the confidence and momentum of British fashion today, bringing together established houses, emerging designers and industry partners on a platform that continues to shape global fashion. Together, they reaffirm London's position as the global home of creativity and a catalyst for innovation, opportunity and growth."

Comebacks, emerging talents and new entries

Among this season's highlights is the return of leading British brands to the official LFW schedule. McQueen returns with Seán McGirr’s London debut showcasing both men’s and womenswear SS27 collections, while Mulberry returns under the creative direction of Christopher Kane, presenting his debut collection for the house.

The schedule also welcomes the return of British icons Barbour, Burberry, Emilia Wickstead, Erdem, Harris Reed, Richard Quinn, Roksanda and Simone Rocha, alongside vanguard designers Aaron Esh, Ashley Williams, Chopova Lowena, Knwls, and Paolo Carzana.

Francesca Lake, Gui Rosa and Petra Fagerström will make their LFW debut as recipients of BFC Newgen. Returning recipients also showcasing include Charlie Constantinou, E.W.Usie, Liza Keane, Octi, Oscar Ouyang, Pauline Dujancourt, The Ouze, and Yaku.

Fashion East will return to the schedule. In line with the BFC strategy, the schedule will also highlight emerging talent from across the UK, with a showcase from Birmingham City University.

New to the schedule this season are the new-generation British menswear label Geordie Campbell, the redefiner of femininity Joyce Bao, the Indian label Lovebirds and the demi-couture brand Onalaja.

Special events and cultural program

The season places a strong emphasis on high-impact physical experiences and interdisciplinary storytelling, complemented by a dynamic programme of installations, exhibitions and cultural events. J.L-A.L will debut its SS27 collection as an immersive presentation followed by an afterparty to mark the release of its collaboration with Puma. Paul Smith Foundation American designer-in-residence 5000 is set to unveil its new collection through an immersive sound bath, creating a multisensory experience where fashion, art and music converge.

Reflecting the growing role of retail and consumer engagement within LFW, Marks & Spencer will make its LFW debut with its first exclusive runway collection with a "see now, buy now" collection of womenswear and menswear, celebrating the brand’s centenary year in the fashion industry. Dover Street Market will host a jewellery showcase in store. H&M will present a bold reconceptualization of the fashion show experience, collaborating with photographer Nick Knight and Showstudio for a special event. eBay will also return with Endless Runway: LFW’s pre-loved runway show, shoppable via eBay Live, and Selfridges will spotlight LFW brands through dedicated in-store highlights and a curated edit of British designers.

See the official schedule of London Fashion Week SS27

See all press contacts of the participating brands at London Fashion Week SS27

Photo: Lily Craigen