During Seoul Fashion Week, we're previewing the designer brands' profiles featured in the official schedule.
SEPTEMBER 2, 2026
FASHION SHOWS & PRESENTATIONS
12pm-5pm: Epingler & UMBA • 12.00pm: Lie • 3.00pm: Ulkin • 5.30pm: Daily Mirror
> 12pm-5pm EPINGLER - Presentation
Designer: Lee Hye Yeon
@ DDP SEOUL-ON
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 1F #S-A50
Sales Contact: e-mail
EPINGLER - BRAND CONCEPT
Epingler, created in 2019 by Hye-yeon Lee, is made with time and sincerity until each piece of clothing is made. The name, derived from the French word for "to pin", embodies the aspiration to present well-constructed garments from the foundation. The styles are crafted to harmonize seamlessly with any outfit, transcending the boundaries of femininity or fleeting trends. It stands out by embracing bold and expansive designs within the realm of long-lasting elegance, based on the goal of striking a balance between basics and brand identity.
@epingler.official
> 12.00pm LIE - Fashion Show
Designer: Chung Chung Lee
@ DDP Art Hall1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B06
Sales Contact: e-mail
LIE - BRAND CONCEPT
LIE is Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection. LIE is increasing international public attention by participating in global events such as Paris Fashion Week, New York Fashion Week, and Seoul Fashion Week. LIE established international business with 60 select shops and department stores within the US, Europe, Hong Kong, Japan, China, Singapore, and more.
@liecollection_
> 12pm-5pm UMBA - Presentation
Designers: Park Youn Young, Lee Woo Sung
@DDP Yigansumun Exhibition Hall
UMBA - BRAND CONCEPT
Rather than drawing on a new story each season, Umba finds inspiration in an ongoing study of structure, proportion, and material. This collection further develops its philosophy, “Until Minimalism Becomes Audacity”, with greater depth and precision.
@umba_official
> 3.00pm ULKIN - Fashion Show
Designer: Seong Dong Lee
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B16
Sales Contact: e-mail
ULKIN - BRAND CONCEPT
Ulkin's aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflect value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, Ulkin evokes a sense of timeless elegance. Through a constant exploration of aesthetics and a keen attention to detail, Ulkin conveys the meaning of “Ultimately, we are Kindred”, offering timeless values to those with refined tastes and a unique sense of individuality.
@ulkin_official
> 5.30pm DAILY MIRROR - Fashion Show
Designer: Ju Han Kim
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B07
Sales Contact: e-mail
DAILY MIRROR - BRAND CONCEPT
Daily Mirror is a contemporary womenswear brand that reflects existence, balance, and progressive emotion in modern life. Blending mannish and feminine, structure and softness, rationality and sensitivity, Daily Mirror embodies the aesthetics of Modern, Genderless, Layered-for individuals who stay true to their identity in a changing world. More than fashion, Daily Mirror represents an attitude and a language of self-reflection - the so-called ‘Mirror Moment’. Each collection explores the dialogue between self and time, continuously evolving under the philosophy of “Be Progressive”.
@dailymirror_official
© Modem