PROMAS, through its "Boarding Pass" and "Showroom List" programs, was featured on the official Shanghai Fashion Week SS27 calendar.
The five brands taking part in this second Shanghai session – BAZISZT, COLTESSE, EGONLAB, LUDOVIC DE SAINT SERNIN and MII COLLECTION – enjoyed great success, bolstered by an agreement established with Shanghai Fashion Week. From October 10 to 12, 2026, the brands took part in more than 80 meetings with members of the press, buyers, agents, influencers, and industry professionals.

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-> Ludovic de Saint Sernin set up a pop-up at LMDS (Le Monde de Shanghai) and is currently working on projects involving celebrities, as well as potential collaborations.
-> Egonlab is in negotiations for several collaborations and achieved very strong sales figures. The brand also has celebrity-related projects in the works, along with plans for a pop-up.
-> Baziszt secured 15 retail stockists, garnered significant press coverage, and is developing a collaboration project.
-> Mii Collection is in discussions with a Chinese designer regarding a potential collaboration and is in contact with several retail outlets.
-> Coltesse has several prospects for the upcoming season, including Labelhood, and is boosting its visibility through numerous product placements, facilitated by the PR agency Bearboom.

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Continuing its role as a support organization, PROMAS has launched a dedicated showcase for French brands on the platform RedNote (Xiaohongshu) – now the primary space in China for discovering new brands and setting trends. Before November 15, PROMAS will select a limited number of brands to debut on this account.
More information > HERE