On July 6th 2011, 37 young designers will present their lingerie designs under the theme of “125 years celebrating the woman”.
The six members of the jury and votes from internet users will determine this year’s winner. The jury of the 4th TIAs is made up of supermodel, Lily Cole – also the face of the event’s campaign, directed by photographer, Ellen von Unwerth – photographer and model ambassador for the Triumph brand, Helena Christensen, singer Coco Lee, CEO and proprietor of Premium Exhibition GmbH, Anita Tillman, and Jos Berry, creative director for Triumph. In the framework of the theme, “125 years celebrating the woman”, the jury has been intentionally compiled of women only.
More than 2,100 young designers from across the globe participated in 2011’s contest. Last year, it was Bulgarian, Nicolas Bozhilov, who walked away with the Triumph Inspiration Award. His Morphology, with which Lily Cole is photographed for this year’s advertising campaign, will be available in a selection of Triumph stores from July 2011. It is be the same for this year’s winner, Boglárka Bódis from Hungary, who will benefit from a cash prize as well as from the commercial management of her design entitled "Les Fleurs du Mal" (picture) .
After Beijing, Milan and London, this year’s edition takes place in Berlin, as part of Fashion Week.