BRASIL / São Paulo: 4th edition of Première VisionBrasil
July 11 2011
On July 20th and 21st, the city will host the Latin American textile trade show, specialised in creative supplies for the fashion industry.
Première Brasil will bring together a total of 121 participants for the two-day event, exhibiting fibres, yarns, accessories and designs from both Latin American and foreign manufacturers. With 40% of exhibitors from non-American countries, the fair reflects the interest of international manufacturers to increase their market share in Latin America.
Autumn/Winter ’12 trends will be presented through three major tools: The Forum, which showcases exhibitors’ creations and reveals fashion information for the season, serving as a source of research, inspiration and ideas; The Première Vision Colour Range, a reference to key colours and fashion directions for the season; the Fashion Conference, a main event where Première Vision’s Fashion Director, Pascaline Wilhelm, will address the fashion trends for AW12.