Prize giving
Conny Groenewegen is the winner of Mercedes-Benz Dutch Fashion Award and the International Fashion Incubator Award.
The annual Dutch Fashion Awards-event is part of the Dutch Fashion Foundation’s mission to strengthen the role of Dutch fashion.
On Friday the 4th of November 2011 the Dutch Fashion Foundation celebrated the fifth edition of its talent-launching platform.
The international jury for this lustrum edition of the Dutch Fashion Awards, held at the Grote Kerk in The Hague, consisted of Tiziano Cereda (Biffi boutiques and fashion, art and design showroom SpazioGenova in Milan), Fabiana Giacomotti (Fashion Illustrated and Fashion Science professor at La Sapienza University in Rome), Tiziana Cardini (Rinascente), Barbara Mastoroudes and Kat Nadj (PPR Luxury Group) and Armand Hadida (L’Eclaireur, Tranoï).
The Mercedes Benz Dutch Fashion Award
A cheque of € 25.000 and the invitation to show during one of the forthcoming editions of the Mercedes-Benz Fashion Weeks, is granted to the Dutch designer most likely to succeed in bringing their label into the international market. Previous winners of the Mercedes Benz Dutch Fashion Award were Klavers van Engelen, Monique van Heist, Sjaak Hullekes and Iris van Herpen.
Conny Groenewegen’s label CG was heralded for offering perfectly balanced craftsmanship and innovation in knitwear, resulting in highly covetable unique pieces for the high-end fashion market.
“The jury was instantly and unanimously convinced by the artistic integrity of this designer who provides the fashion industry with much needed oxygen” Mrs. Fabiana Giacomotti and Mr. Armand Hadida, declared about the winning designer Conny Groenewegen, on behalf of the entire jury.
The International Fashion Incubator Award 2011
The prize is offered by Biffi and their SpazioGenova showroom in Milan. Conny Groenewegen’s label CG will be hosted in the SpazioGenova showroom during two consecutive sales seasons, a prize easily worth some 8000 euros.
The Dutch Fashion Incubator Award 2011 was granted to Korean born designer Hyun Yeu, for his menswear label ADO LES SCENTS. Hyun Yeu is invited to present and sell his collection in a pop-up store in Dutch luxury department store De Bijenkorf in the spring of 2012.
Read the interview with Angelique Westerhof, managing director of the Dutch Fashion Foundation
Discover the labels supported by the Dutch Fashion Foundation menswear Spring/Summer2012 including label ADO LES SCENTS
Florence Julienne © Modemonline.com
