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i-D: "What's It Like to Work in The Fashion Industry?"

April 01 2015

MODEM has selected this video in order to highlight the importance of the #BoF500 list, the selected industry players, and their impact on how we perceive fashion brands, institutions, and structures worldwide.

i-D presents a 3-minute video directed by the Los Angeles-based artist, writer and film director, Aaron Rose, in collaboration with Business of Fashion. The video is entitled "Fashion At Work" and introduces to the #BoF500, a professional index of the people shaping the global fashion industry, based on hundreds of nominations received from members of last year’s BoF 500, and further data analysis, such as social media & website engagement data. "Aaron Rose's film conjures an imaginary office where Alexa Chung, Derek Blasberg, Carine Roitfeld, Katie Grand, Renzo Rosso, Binx Walton and other fashion luminaries work together. This isn't just another typical day at the world's biggest fashion office," writes the magazine on its website.

Watch the full video here.

Picture courtesy of Aaron Rose for i-D.