Prior to the launch of the Hermès Apple Watch and TAG Heuer’s Connected Carrera, Fashionista’s Rachel Arthur analyzed the recent evolution of the ever-growing fashion and tech relationship.
With more designers using tech to set their runway shows — and collections — apart from the pack, Rachel Arthur took a look back at the biggest digital experiences of the past years. She pinpoints the fact that technology has not only changed the way that fashion designers work today, but that ‘it is becoming the new differentiator and the main means of grabbing attention.’ In this context, Arthur refers to the influence that various new tech tools — Periscope, Google Glasses, drones — have had on fashion throughout the past seasons, before going back in time and remembering fashion’s history of technology and the designers who have embraced it since 1999.
"Technology can be a point of differentiation and a source of competitive advantage in a crowded fashion marketplace," explained Karinna Nobbs (Program Director and Senior Lecturer of digital fashion strategy at the British School of Fashion) in an interview withFashionista. "If you do something well you can really get good PR coverage and be seen as a first mover/innovator, which should translate to sales and loyalty."