After the Fashion Hub, held during women's fashion week in Milan, at the futuristic UniCredit Pavilion in Piazza Gae Aulenti, the Camera Nazionale della Moda Italiana, in collaboration with Vogue Talents, presented the first edition of a new project that confirms the will and the desire of CNMI to support young talents and a generational change, a must in fashion creativity, which could be able to discover the stars of tomorrow from the fashion world.

That’s why the [size=14][red]Men’s Hub[/red][/size] was born and founds its ideal location at the Base in via Bergognone 34, a space that has been also the perfect place for spring/summer 2017 catwalks of some young designers, but already accustomed to fashion shows, like [size=14][red]Christian Pellizzari, Jun Li, Moto Guo e Strateas Carlucci[/red][/size].

For the first time in the Milan Fashion Week in the Base spaces showed their proposals 7 Italian and foreign brands, making Men's Hub an important platform, in terms of visibility, but also of networking and business. And the proposals were very different in their vivacity and style, representing a heterogeneous panorama tied to the male wardrobe.

Among the 7 brands there are the italians [size=14][red]Omar e Matteo Lamandini[/red][/size], both from Emilia Romagna.[size=14][red] Omar[/red][/size] has a diploma at the Academy of Fine Arts in Bologna, then he studies Fashion Design in Antwerp, at the prestigious Royal Academy of Fine Arts. Starting as a designer of paper patterns, working for other brands, he made the decision to create a brand with his own name at the end of 2015; at Men's Hub he presented his very first collection.
Born in 1989, [size=14][red]Matteo Lamandini[/red][/size] who studied at the Marangoni Institute in Milan, he entered the MSGM’ style offices after graduation, then Marni’s one, and he decided to participate to the 2014 edition of the Designer for Tomorrow contest; the victory offered him the opportunity to design a capsule for Tommy Hilfiger that was the motivation to start his own brand. [size=14][red]Alexis Giannotti[/red][/size] of Omogene studied at Polimoda in Florence and has launched the brand in 2015, becoming with the s/s 2016 collection one of the finalists of "Who is On Next?", sponsored by Vogue and Pitti Immagine for the male edition.

He took part again at Pitti with the next collection, as one of the brand chosen for "The Latest Fashion Buzz", another project that support talents, while at Men's Hub he brought the s/s 2017 collection dedicated to Chet Baker. [size=14][red]Han Chul Lee[/red][/size] presented his first men's collection in 2015, after attending two years before the important ITS - International Talent Support (Trieste) in 2013, where he won the Collection of the Year prize and the Vogue Talent Award. The debut of [size=14][red]Chin Mens[/red][/size] also happened in 2015, after graduating in menswear from the prestigious Central St. Martin in London.
From the same school [size=14][red]Wang Hung Cheung[/red][/size], who founded the Wang Hung brand in 2014, after a significant experience with Tom Ford and Simone Rocha; he has already had a fashion show during the latest editions of the London Collection: Men. Last, but not least, Marta Bagante, Giulia Bison and Federico Grassi, with their brand [size=14][red]Farewell[/red][/size] founded in 2013. Ex classmates and all graduated at the Politecnico of Milan, presented original and unisex shoes that are a mix between the world of hiking, comfortable espadrilles and urban wear.

All the names have not failed to fascinate and intrigue many fashion experts and insiders who came to attend the Men’s Hub, we are sure we will hear a lot more about them in the future.

Anna Rita Russo © Modemonline