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UNITED ARAB EMIRATES / Dubaï: Arab Fashion week: the ready-couture collections on scene in May

February 21 2017

The Dubai fashion week dedicated to ready couture runways is preparing for its fourth appointment, scheduled from 16 to 20 May at the Meydan hotel. The kermesse, organized by the Afc-Arab Fashion Council a non-profit association that represents the 22 Arabic countries, will showcase the designers’ pre collections from all the world, among which a renewed Italian name not yet revealed.

The reality of the Gulf is very attentive to the exclusivity of the proposals on the catwalk, with the intent not only to meet the need of the luxury consumers, but also to reinforce the privileged designer/buyer relationship.

The Arab Fashion Week, therefore, will turn the spotlights on the pre collections, choosing to organize the shows in May, a distant date related to the traditional calendar followed by other fashion weeks. “The main concern of the Arab Fashion Week is to meet the requirements of the fashion industry, addressing buyers who spend 75% of their buying budget on the Pre-Collections” commented Jacob Abrian, CEO of the Arab Fashion Council during the press conference held at Palazzo Giureconsulti in Milan.

“A new perspective which might be soon followed by other councils, leading to a revolution in the Fashion Week Calendar’’, added Mario Boselli, honorary president of both the Cnmi-Camera Nazionale della Moda Italiana and Arab Fashion Council.

A further aim of the association is to promote the creative economy through educational paths. In particular, Prof. Muthanna Abdul Razzaq, president of the American University in the Emirates, has announced the launch of the Masters of Fashion System under the patronage of the Arab Fashion Council that will be the first of its kind in the world, together with 3 full bachelor scholarships and 1 full master scholarship to study Fashion Design in Dubai. To support the Arab fashion week for the second year in a row is the Italian company Lavazza, that committees to promote a design competition which allow the winner to study both in Dubai and Milan and to participate in the forthcoming Arab Fashion Week.

A series of events, the fashion awards, the gala dinner and 20 fashion shows will animate the five days of the happening, contributing to increase the Arabian business addressed to the luxury segment.

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