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ITALY / Milan: International novelties for the June edition of White Man & Woman

April 28 2017

International novelties are going to dot the June 2017 edition of WHITE MAN & WOMAN, on stage from the 17th to the 19th of June.

The REVOLVER INSIDE WHITE section is going to put on stage approximately 40 brands, thus taking on the features of an out-and-out reference area within the trade-fair, taking the ready-to-wear for men (and the womenswear previews) from Northern Europe to ex Ansaldo, via Tortona 54. The location will indeed showcase Libertine-Libertine, Rains, DEADWOOD, PackMack, S.N.S. Herning, Soulland, Journal.
WOOD WOOD’s confirmation is also meaningful, having chosen White and Milan as their ideal platform to display their high-end sportswear.

«We are really enthusiastic about this remarkable development in the framework of our collaboration with WHITE and about REVOLVER’s presence in Milan during the city’s Fashion Week. We strongly believe that Milan, from now on, will offer us several new business opportunities» said the creative director and founder of the Copenhagen’s trade fair Christian Maibom.

Seoul Fashion Week will grab the buyers’ and insiders’ attention alike. In Tortona 27, approximately 20 brands will act as testimonial for the Asian creativity within the show, among which Blindness, Dozoh, Nal Project, 1|studio, ATM.

The dialogue between the trade-fair and showrooms goes on thanks to the initiative Friends of WHITE, an international exhibiting project that was launched in January 2017, whose protagonist is BaltimoraStudio, with brands like Vatanika, B-Low The Belt, Kate Cate, Millie Mackintosh and For Love & Lemons.

The constant collaboration with ICE – Agency for the promotion abroad and internationalization of Italian enterprises – affords the trade-fairs a considerable incoming of prominent international buyers, both from Europe - like France, Gran Britain and Germany – and from the Far East and the United States.

White Man & Woman
from June 17 to 19
via Tortona 27 & 54
20144 Milan