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FRANCE / Paris: Goodbye Noëlle Bobin ...

September 14 2017

From the early summer we grieve the death of Noëlle Bobin. Including all those who were fortunate enough to know her certainly remember a person who was so dedicated she could be seen every season at the fashion fairs in Paris, Florence, Milan or Berlin.

In March 1971, Noëlle Bobin started her career by working for the French Federation under the Men's Clothing Industry before being appointed to the management of Promas International, the promotional office for men's clothing, in September 1983.

As the director of Promas International, she promoted internationally Mens Fashion brands in Fashion industries worldwide, especially, at important Tradeshows such as Pitti Uomo in Florence, the former Bread & Butter in Berlin and Barcelona and also other trade fairs in Berlin and in New York.

She also consulted many brands helping them establish or expand their exporting towards different markets. As she knew the networking of agents and distributors well, Noëlle Bobin could guide the brand managers who were unaware of the business realities of the major international markets.

We had worked with Noëlle for several years and created a seasonal collaboration for the promotion of the French men's brands present at fashion fairs.

Her death leaves many with a feeling of emptiness....