For eight years VENTURA Lambrate has been present during Milano Design Week but for the edition of 2018 the event will be succeeded by a new happening in a unique spot: VENTURA Future.
For Margriet Vollenberg, founder and curator of VENTURA Projects, VENTURA Lambrate has always been about giving center stage to designers who deserve to be noticed during the Salone del Mobile:
"For a starting designer, an academy or an independent label there wasn't that much space in Milan – both literally and figuratively speaking – to showcase their work. I wanted to change this and by doing so I had to make sure that surroundings were both adequate and attractive, that there was room for very different exhibitors, that the price was right, and of course that there was a pull to the location.”
VENTURA Lambrate is the living proof of the success of this formula.
For the 2018 Milan Design Week, Ventura Projects has found a new destination with FuturDome for the first edition of Ventura Future:
"Of course a new location means a new way of presenting and exhibiting. However VENTURA will always be about offering a platform for emerging talents and independent labels. The fact that Organisation in Design offers one of the few curated design exhibitions will remain a crowd-puller wherever we are. VENTURA Projects is ready for a new adventure" says Margriet Vollenberg.
While VENTURA Future will see its 1st edition there will be the 2nd edition of VENTURA Centrale.