On Tuesday 5th December, White’s press conference will take place at Spiral Hall, Minami – Aoyama, Minato – Ku, Tokyo 107-0062. It will be a unique chance to discover White’s international new-ins and to get to know the trade-fair’s story.

For the occasion a Fashion Installation has been designed, embodying White character, as well as its standing in the worldwide fashion scene. The event is in collaboration with the Italian Embassy and the Tokyo Trade Promotion Section.

Today White trade show, under the aegis of the Municipality of Milan, has averaged over 25mila visitors, including buyers and fashion insiders.