Since 2014 LVR Home is a showcase of design. At the beginning, the project started with a collaboration with the Università di Firenze that wanted to promote the made in Italy craftsmanship with a particular attention to local products. After that LUISAVIAROMA begins to focus on a thorough research on iconic products and the history of design, creating a unique catalog to inspire the artistic care of each space, with exclusive products by companies of Made in Italy such as Richard Ginori and Venini and with the iconic products by brands that are part of the history of design such as Flos, Gufram, Vitra and Fornasetti.
A significant project that Luisaviaroma is promoting is LVR Design Talents that actively involves designers, offering them the opportunity to show new ideas through the self-produced collections available exclusively at LUISAVIAROMA. The first designer was Maurizio Galante in 2014. Other designers that have launched exclusive namesake collections at LUISAVIAROMA include Matteo Cibic, Marcantonio Raimondi Malerba and others.
Another project brings together design and fashion in a monthly series of photoshoots published on LVR Diary. The imaginary is conceived as a way to reinterpret iconic design objects with particular attention to lifestyle.
On LVR Diary is possible also to find a interview with Tom Dixon, one of the most surprising and eclectic product and furniture's designer of the international scene. Caterina Lunghi interviews the designer in London for LUISAVIAROMA.
ph. vases "MACROCOSMOS" by ￼Alessandro Zambelli - part of LVR Home Design Talents Selection.