UNITED STATES / New York: LuisaViaRoma @ Spring Studios
November 21 2018
LuisaViaRoma partners with Spring Studios and Spring Place to open the first-ever US hybrid pop-up.
The LuisaViaRoma @ Spring Studios interactive experience will be open to the public from November 16th to December 15th, 2018.
Andrea Panconesi, CEO says “It was my vision, 10 years ago, to create a shopping experience that was different from others, where the customer could interact with in-store products while at the same time having access to 30,000 online items to choose from, with the benefit of expert stylists to guide them through the vast selection of products at their fingertips.”
LuisaViaRoma @ Spring Studios brings all this to New York City: highly-curated pieces will be showcased, and another 30,000 items will be available for purchase online via interactive digital screens for an authentic LuisaViaRoma experience. Stylists will be available on site to provide expert advice. New and exclusive co-branded capsule collections will be dropped weekly and professional makeup, beauty products and treatments will also be available.
“Partnering with innovative luxury brand LuisaViaRoma is an ideal opportunity for Spring to show our team’s unique ability to create content and experiences where culture and commerce collide” expressed Francesco Costa, co-founder of Spring Studios and Spring Place.
The interior of the hybrid pop-up completes the “Home for the Holidays” installation in Florence.