Luc Simon and Jean Charles de Cstelbajac launch most unusual model of yacht,called "Pop Cruiser".

The Simon group founded six years before by Luc Simon has create this year ARKONA, a new concept, a "cultural" yacht.Designer Jean Charles de Castelbajac was chosen as artistic director to develop "Pop Cruiser".

A collaboration which higlights a real opening on fashion, design and contemporary art in a play mind in chromatic vibrations.