Available free of charge since September 10, the application aggregates public information on brand commitments provided by manufacturers or collected by a committee of experts.
Rym Trabelsi and Marguerite Dorangeon, trained as agricultural engineers, launched their application, Clear Fashion, in France, with the aim of better informing clothing consumers about the manufacturing conditions of the clothing they buy and democratizing sustainable fashion. "It is a question of deciphering the commitments of the brands referenced through four themes: the environment, humans, animal welfare and health." says Ms.Trabelsi.
Up to this day 80 different brands such as luxurious labels Louis Vuitton or fast fashion giants like Zara are registered in the app.
In the long term, the service aims to scan the bar code EAN of each garment and collect information on the country of manufacture, the manufacturer and the product. However, this method requires Clear Fashion to have established a partnership with its manufacturer to recover data, including that relating to its suppliers and subcontractors...
Available on Google and Apple platforms, the founders hope to reach 100,000 downloads in the next few months.