A sneaker shaped sculpture made following a traditional Japanese technique called tansu, is the protagonist of the new Onitsuka Tiger campaign.

A sneaker is the protagonist of the new “Made of Japan” Onitsuka Tiger campaign, made by Amsterdam Worldwide agency. This shoe is not ordinary footwear but a huge sculpture, a meter and a half long, made like a tansu. This technique uses plane-smoothed wood to create boxes and drawers without using nails, true pieces of art.
This piece is created by Ongura Tansu Ten the most ancient Japanese carpentry, founded by a samurai and handed down for nine generations.
The sculpture will tour worldwide Onitsuka Tiger shops and there is an online competition connected to it.
Clicking on the drawers they will open but only the correct sequence will make you discover the secrets inside.
Try to solve the riddle at www.onitsukatiger.com.

Stefano Guerrini ©modemonline