Modem Mag / Highlights
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fashion
MILANOSHOWROOM published : April 30 2010
category : highlights
The 29th of April MILANOSHOWROOM has been established. This association unites 35 of the most important Milanese showrooms for a total of more than 500 represented brands.
The principal aim of the association is to increase buyers attention on Milanese showrooms and prestigious fashion scene.
Together we want to contribute to the rebirth of the Milanese Fashion week; After years of MICAM, FASHION WEEK and TRADE SHOWS being uncoordinatedly organised, this year there are planned to be one after the other and built up a presence of 10/12 days just before Paris fashion week.
Another goal is to create an events calendar inside our spaces to highlight and present the most interesting brands that attract and international audience.
We hope in a synergy with important bodies like Camera Moda, Tortona trade shows, Milan Municipality and the most important multi-label stores to organise events that will complete the official fashion week calendar.
We don’t want to compete against Paris and its undeniable prestige, but reverse the last years negative trend and strengthen Milan Fashion week, increasing and protecting the passage of international retailers, lifeblood to all the fashion system.
©modemonline