The sixth edition of the White Homme will take place from June 20th to June 22nd as well as the exhibition "La tradizione, il valore, il bello".

After last edition success in January, which records a 35% increase of buyers, the sixth edition of White Uomo opens on June 20th at Superstudio Più in Milan. As for the s/e 2011 collection the tradeshow will be set in the former Ansaldo factory, at the 54 of via Tortona (just in front the Superstudio Più) with the exhibition "La tradizione, il valore, il bello". The Ciro Paone S.p.a.of Naples will move to Milan during the tradeshow to offer to visitors an unprecedented spectacle: the Neapolitan tailors will show their talent to visitors, allowing the audience to see them at work. The brand, that produces Kiton collection for man and woman, is a true tailoring academy. In addition to the sewing corner, visitors can discover the « canteen » and its Neapolitan chef, which will welcome at his table tailors, the firm accountable and personalities from culture and fashion for a series of debates on the value of beauty and truth in the Italian fashion.
The White Homme confirms its success with 70% of the exhibitors that confirmed their participation, compared to previous edition, and the presence of 110 quality brands, with a 10% increase from January edition. The brands find in the White Homme the perfect context for their collections. Among those brands we notice two important firm of the Neapolitan shirt factory tradition such as Barba Napoli and Di Ruggiero, the knitwear brand Cruciani, Sartorio which proposes a very original installation: a contemporary dandy invites the audience in his bedroom…Massimo Alba recreate in the lounge room his world, his studio, his showroom and his house in a warm and welcoming atmosphere. A tradeshow to discover…

Stefano Guerrini©modemonline