The second edition of White For Kids | Modem Mag

From June 27th Milan will hosts three days dedicated to children’s fashion, with a 10% increase of exhibitors compared to the previous edition.

The second edition of Milano White for Kids will be held from June 27th to June 29th. After the success of the first edition in January, the tradeshow records a 10% increase of the exhibitors (reaching 65 exhibitors) and augmentation of foreign brands.
This edition will mix important groups such as CWF Children Worldwide Fashion e Altana S.p.a. licensee of international brands like Chloè e Boss Kidswear and the Jacob Cohen Junior collection designed by Manila Grace.

Among new brands we notice a strong representation of northern Europe firms such as: Josie (Belgium), Jottum (Netherland), Monamici and Franka Stockholm (Sweden). French brands will be present as well with Spring Court Enfant and its tennis shoes collection and Sonia Rykiel Enfant. The Made in Italy will also be on the bill thanks to brands such: Escudama and the fairy tales inspired accessories, the Dondup junior brand DQueen/DKing and the innovative pushchair designed by Edoardo Perri for Wip.

During the tradeshow several events will be held. Idil will host the legendary basketball player Carlton Myers, testimonial of the advertising campaign of La Stupenderia. The “set in White”, made in ecological material will welcome the newborn babies and will recreate its creation workshop with the machinery and work tools. A photo shooting will be held, thanks to the collaboration of Kid’s Wear magazine, with a selection of pieces from the collections. A backstage video will be showed in special preview on Sunday 27. For this occasion a photo exhibition will be proposed during the tradeshow.