Positive results for White Homme | Modem Mag

The sixth edition of the men’s fashion tradeshow, held in Milan, has just ended, with a 44% increase of buyers in attendance.

The sixth edition of the White Homme, the tradeshow dedicated to menswear fashion and accessories w/e 2011 collection was held in Milan from June 20th to June 22nd. This edition has seen very positive results with a strong increase of buyers: +44% more than last year and +10% compared to January edition and the participation of 110 brands.
Among the 3,300 buyers from around the world, the tradeshow registered an important participation from the Asian market. The success of this edition was due to many new features: the presents of the most important brands of formal contemporary style, the multitudes of events such as the concert of Silver or the one of the French band Singtank plus DJ Mendi from Scenario Rock for the Surface to Air brand.