Known for its masterful interpretation of classic American menswear, Beams Plus is a label launched in 1999 by Japanese concept store BEAMS, created in 1976 by Etsuzo Shitara, to house timeless menswear, reminiscent of the good old American styles that BEAMS grew up with. Such original styles are kept alive in a range of original, imported and vintage pieces and accessories, while Beams+ is not simply revival or nostalgia, but rather a search for authenticity in next-generation casual wear.
“Updating timeless classics for the future” The Beams+ showroom, currently engaged in the SS25 sales campaign taking place in Paris from June 21 to 24, 2024, features the following brands:
BEAMS JAPAN
Launched in 2016, Beams Japan spreads the charm of Japan both within its borders and abroad. We personally curate specialty items from all around Japan and bring them to you with our original spin. The collection doesn’t only offer quality, well-crafted items, but a chance to really feel the culture of Japan
INTERNATIONAL GALLERY BEAMS
IG "International Gallery Beams is Beams most finely tuned in-house fashion brand bringing the world an extensive culmination of genres including mode, luxury, basic, trad, street, and more since its inception in 1981. This original collection stays true to its own identity while continuing to adapt and evolve with the seasons, liberated from any and all preexisting value standards.
BEAMS BOY
Boy Beams Boy first hit the scene back in 1998 as a brand tailored for women who admire the strength and historically rich designs of men's clothing. We know what it is like to continuously search through men’s wear and second-hand shops for just the right fit; to snip, tuck, and sew men’s items so that they work for you. That’s why we’ve come up with this tomboy-based collection centered around military, traditional, work, sports, outdoor, and native styles of men’s clothing arranged in women’s sizes with that original Beams Boy touch.
BEAMS +
June 21 to 24, 2024
75 Rue de la Fontaine au Roi (1st Fl) - 75011 Paris
Sale Contact +81 (0)80 16 10 32 09
Business Hours: 9:00 am - 6:00 pm (last appointment 5:00 pm)
