Labelhood is a pioneering fashion culture experience community that gathers young Chinese and owns Labelhood Pioneer Fashion & Art Festival and independent designer brand boutiques. Labelhood and Lab Showroom discovers, cultivates and collaborates with outstanding Chinese creative and products, showing the diversity of Chinese youth design culture to the world.
MARCH 25 - 30, 2025
@ No.97 Yuanmingyuan Rd - Huangpu District
New Brands: GG in Red, Private Policy.
Brands W's: Aenrmous, Anapana, Assignments, Dans Feu, Joyce Bao, Kinyan Lam, Liègee, Nan Knits, Raydots, Songchenfu, Thelawn, , Yanyan Knits, Yayi, Yirantian.
Brands M's: Chén Sifān, Clot, Xander Zhou.
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In this article dedicated to Lab Showroom we would to highlight the following collections: Kinyan Lam, Yayi and Yirantian.
Click on the designers' images to open their Instagram
KINYAN LAM
Kinyan Lam, a graduate of the London College of Fashion (LCF), is a garment maker specialising in traditional craftsmanship with expertise in natural dyeing and embroidery, and a lecturer at the Hong Kong Design Institute (HKDI). In 2022, he founded Genau Studio, which is dedicated to preserving and promoting traditional craftsmanship, with a strong focus on natural dyes and hand embroidery. Building on the techniques and research developed at Genau Studio, Kinyan launched his eponymous brand, Kinyan Lam, in 2023. Kinyan Lam’s first two collections debuted with success at Paris and Shanghai Fashion Weeks, earning positive reviews from buyers and industry professionals. His designs are now stocked in various cities around the world, including Paris, Osaka, Beijing, Shanghai and Hong Kong. Notable stockists include Joyce, Labelhood, and Common Place. The brand is committed to creatinghigh-quality, wearable garments in an ethical manner while educating the public on sustainable artisan practice.
YAYI
Poetic silhouettes and fabrications weave together the voices and emotions of female collectives from a multicultural worldview. Informed by the multifocal lenses of China, Spain, and New York, tales from the past are reimagined with a contemporary awareness. Led by designer Yayi Chen Zhou, YA YI breaks through a traditional expression of fashion with a multidisciplinary universe, combining fashion, performance and film art. In 2022, the designer established her namesake label YA YI in New York City. In May, during AAPI Heritage Month, YA YI launched the début series, "It is not spring, Until all flowers blossom”. The collection and performance film premiered in the US and globally at CFDA, SHOWstudio and LABELHOOD. YA YI has been recognized in VOGUE, Elle, DAZED, WWD, Harper’s Bazaar, T Magazine, Madame Figaro, Marie Claire and Fashion Film Festival Milano. After launching the second collection Offshore Roses through a live performance at Fotografiska in Shanghai, YA YI became selected as the recipient of the 10th Edition Talents Lineàpiu Award and was a semi-finalist for the 2024 LVMH Prize.
YIRANTIAN
Yirantian portrays a group of women who aspire quality of life with attitude. They are not attached to trends, rather being nostalgic for classic things, meanwhile embracing the trends of the moment. Yirantian Girls focus on quality of life, elegant and sophisticated, and sexy and straightforward. Yirantian focuses on tailoring, fabric craftsmanship and production in clothing, creating quality and unique daily wear for urban women, expressing a sense of strength with non-aggressive sexiness. The combination of exquisite cut and form is used to show Yirantian's understanding of women. Yirantian explored and launched multi-dimensional category products ever since, which are loved by fashionable women with a distinctive style. So far, Yirantian has cooperated with more than 60 high-quality stores around the world for online/offline selling and has in-depth cooperation with many well-known boutiques and department stores.
© Modem