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FRANCE / Hyères: Archimode
by Modem
© Modem

until Sunday March 22 2015

Vernissage 21 Feb. at 6pm

Villa Noailles
T : +33 (0)4 98 08 01 98
Montée Noailles
83400 Hyères
France

contact@villanoailles-hyeres.com

Six architectures for fashion

The villa Noailles art centre is a good example of ”archimode”, a fusion between architecture and fashion. In 2015, for its thirtieth anniversary, fashion takes pride of place in the exhibition Archimode, exploring the similarities between the work of fashion designers and architects for whom the subject of the human body is key to all projects.

The projects on exhibition reveal the varied commissions architects meet, often revolving around issues of diffusion and events. From a New York building to a transportable and transformable monolith, from a traditional Japanese shop to the scenography of boutiques, the architects aim to represent the spirit of a fashion house and even, in some cases, to add the finishing touches to a wardrobe through its mise-en-scène. The interaction between architecture and fashion goes far beyond the edifice itself.

© Modem