Wed. April 22 2026

Corso Genova 6
20123 Milan
Italy

Biffi Boutiques presents the third edition of State of Mind, curated by Stefano Regina during Milan Design Week. In the heart of Corso Genova, Biffi reaffirms Milan as a cultural attitude rather than just a city, an open, creative space where fashion, art, and design meet.

Now in its third edition, State of Mind brings together international brands including Pèro, Pecoranera, Rizzoli, JWA, Plan C, Filson, and Biffi Archive, each reinterpreting Milan through a personal lens. Special products, design pieces, and iconic Milanese locations are transformed into immersive visual narratives.

Through trompe-l’œil installations and immersive environments, visitors step inside each brand’s imaginary, becoming part of a shared cultural experience.