Friday April 24 2026

La Tenda Boutique
Via Solferino 10
20121 Milan
Italy

Press Office
Parini Associati

Avant Toi presents "La Sfida" project, an immersive experience at La Tenda Milano. The initiative consists of an exclusive workshop dedicated to silk painting, led by Avant Toi Creative Director Mirko Ghignone, who invites participants to engage directly with color, gesture, and material. This experience interprets La Sfida as a creative act balancing unpredictability and experimentation: stepping out of your comfort zone, embracing the unexpected, and letting the process guide the outcome.

An Italian luxury knitwear and apparel brand, Avant Toi has been exploring the boundaries between craftsmanship and artistic research for over thirty years. Founded in the Italian manufacturing tradition, the brand stands out for its radical approach to color and material, through manual painting techniques applied to textiles, each piece is transformed into a one-of-a-kind expression of a creative gesture that transcends the aesthetic dimension to become an experience.

During the workshop, each participant will create a unique silk scarf, transforming the gesture into a personal expression: not just an object, but the tangible trace of a lived experience.

Within the "The Challenge" chapter of the 6OLD program, promoted by La Tenda Milano from April 21 to 26, Avant Toi introduces an intimate and participatory dimension, placing gesture, manual skill, and the direct relationship with the material back at the center. It's an invitation to experience design as a shared experience, where creativity becomes action.