until Sunday June 02 2013
Mart Rovereto
T : +39 80 03 97 760
Corso Bettini, 43
38068 Rovereto
Italy
"THE FOOD PROJECT THE SHAPE OF TASTE" In recent years, the debate about food in the world of design has attained unheard-of levels of public interest. And the world of design, which always records and often anticipates aesthetic and cultural trends, together with socio-economic and anthropological ones, has in turn dedicated close attention to the world of food, showing creativity, curiosity and great innovative capacity.
The exhibition is divided into a number of thematic areas and opens with a tribute to the “Good Design” book written by Bruno Munari 50 years ago, in which the great maestro taught his readers to read the products of nature, like oranges, as though they were objects of design, stressing their “functional and performance” characteristics with irony and precision.
Starting with the lesson, the exhibition reveals some “anonymous foods” through a series of graphic interpretations, to reveal their traditional forms in their sophisticated and precise architectural connotations: because behind such geographically connoted foods.
Various types of pasta, designed by such as Giorgetto Giugiaro, Mauro Olivieri and Christian Ragot, will emblematically show how the creativity of designers converges with industrial production; this is one of the key themes of the exhibition. As Giampiero Bosoni writes in the catalogue, it has “revolutionised the relationship between form and content in food”.
The reflection about the transformations implemented by the food industry, which is still undergoing a radical evolution, meets the subject of ethics, ecology and also – in a section dedicated to patents – the relationship between creativity and standardisation.
“Food designers” today have an almost infinite freedom to shape form and function.
Artist showed:
Enrico Azzimonti, Bompas&Parr, Achille Castiglioni, Stephan Bureaux, Lorenzo Damiani, Florence Doleac, FormaFantasma, Giorgetto Giugiaro, Marije Vogelzang, Marti Guixé, Giulio Iachetti, Marcel Wanders, Enzo Mari, Alessandro Mendini, Katja Grujters, Konstantin Grcic, Gaetano Pesce, Diego Ramos, Philippe Starck and leading chefsi, like Gualtiero Marchesi, together with Bruno Barbieri, Massimo Bottura, Antonio Canavacciuolo, Carlo Cracco, Daniel Facen, Davide Oldani and Davide Scabin