Samuji is a creative studio and design house founded in 2009.
        
        
          Our work focuses on design and consulting, and is based on the
        
        
          values we hold dear in everyday life: a love of necessary things,
        
        
          simple functionality, and kindness.
        
        
          The first Samuji collection was launched in 2011. Today, we present
        
        
          four ready-to-wear collections annually, and our homeware line
        
        
          Samuji Koti was introduced in 2014. The word
        
        
          koti
        
        
          means home
        
        
          in Finnish, and the collection consists of tableware, print fabrics,
        
        
          textiles, home accessories and unique art pieces.
        
        
          The collections are sold in our own stores in Helsinki and New
        
        
          York, our online store, and through selected stockists in Europe,
        
        
          Asia and America.
        
        
          S A M U J I S T U D I O
        
        
          This publication may not be reproduced,
        
        
          stored in a retrieval system, or transmitted
        
        
          in any form, or by any means, electronic,
        
        
          mechanical or otherwise without the prior
        
        
          permission in writing from Samuji Oy.
        
        
          Photography: René Fietzek
        
        
          Make-up & hair: Miika Kemppainen
        
        
          Model: Amalie Moosgaard
        
        
          Graphic design: Aya Iwaya