In fall, plants and people alike, protect themselves
from the cold and grow their roots deeper.
Go north and even in daylight, landscapes look
like black and white photographs. With the lack
of light, emphasis is on textures and silhouettes,
and clothes are as much about feeling safe and
protected as for beauty.
After the playful mood of summer, fall is for
mature, ageless elegance.
Aiming to empower the woman underneath, there
is an introduction of body-conscious silhouettes
and smart tailoring, along with refined comfort
clothing: pieces we wish to make the everyday
task of dressing easy and fun regardless of what
the weather conditions might be.
At the core of all Samuji designs is the raw
material. Our focus is on unveiling and
supporting the qualities of that material.
With an ambition to produce timeless and
sustainable design that serves a purpose yet
carries a story, this season we found the ultimate
truth—and the best muse—in nature.
F A L L W I N T E R 2 0 1 7 C O L L E C T I O N
