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January 26, 2025
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Paris Men's & Pre Women's FW25
Spotlight on MMW Collective
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MMW Collective returns on January 25th, 2025 to present its second showroom edition in collaboration with Tuomas Merikoski, founder of Aalto International as well as > RECODED™, a product-driven technology and consumer-driven innovation to thrive circular practices and augmented consumer experience for the fashion industry.
PF25 WOMEN’S, FW25 MEN’S
January 25-29, 2025
@ Rens Lipsius Studio - 159 Quai de Valmy - 75010 Paris
Brands: Aalto International, Edara, Juslin Maunula, Molosco, Odur Parfum, Oyuna, Pila, Sebastião Lobo, Ujoh, Valette Studio.
> Sales contact
Highlight on Aalto International, Ujoh and Valette Studio.
Click on the brands' images to open their Instagram
AALTO INTERNATIONAL

Rooted in Finnish heritage, Aalto combines the raw energy of youth culture with refined French elegance. Founded by Tuomas Merikoski, the brand has captivated global audiences with its innovative designs and sustainability-driven approach. Since 2015, Aalto Studio is based in Paris and has been presenting in Paris Fashion Week, in Milan and Helsinki with runway shows and creative presentations, and won wide recognition as finalists of the prestigious LVMH and ANDAM prizes
UJOH

In 2009, Mitsuru Nishizaki, a Japanese designer with a background as a pattern cutter for Yohji Yamamoto, established Ujoh, a brand centered on impeccable tailoring and contemporary minimalist design. His meticulously crafted collections celebrate the artistry of tailoring, weaving together intricate layers of refined shapes and details that define his aesthetic. Ujoh offers versatile, multifunctional garments designed for endless styling possibilities, combining luxurious materials with subtle, concealed features that enrich the brand’s signature sleek and streamlined look.
VALETTE STUDIO

Valette Studio returns to the roots of fashion and design - people, craftsmanship and savoir-faire - to create an elegant and timeless wardrobe. The brand offers a fluid and refined wardrobe for women and men who are free of rules and standards and looking for freedom around the world. The brand is reviving the tradition of the salon de couture to welcome its customers for measurements and fittings of made-to-measure and half-measure creations. By giving a history and hands back to clothing, Valette Studio incorporates timelessness into its creations in terms of style, quality and refinement. The collections are designed with thought and consideration to ensure the brand has a lasting impact. Whether massproduced, half-measured or made-to-measure, each garment is designed using fabrics from dead stocks.
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Paris Sales Campaigns January 2025.
Focus on fives Brands - Chapter II
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In this chapter 2, we highlight five Designer brands and Modem partners, that are presenting their collections during the Men’s and Pre-Women’s FW25 sales campaigns in Paris: Avant Toi / Guidi / Hul le Kes / ma' ry' ya and Ron Dorff.
Click on the Designer Brands' images to open their Instagram
AVANT TOI
January 24 - 28, 2025 @ 8 Rue Charlot - 75003
> Sales Department - e-mail
> Book an appointment +39 01 08 68 17 80

Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
GUIDI
January 23 - 28, 2025 @ 40 Rue Volta - 75003
> Sales Department - e-mail
> Book an appointment +39 0572 93 02 11

Passion for leather and respect for its tradition are the only meanings of Guidi's shoe collection project. The brand refuses the mass production logic being focused on independent research of all the tendencies. Shoes for all those who want something unique with a twist of tradition. Shoes that only a craftsman would be able to make, come in soft, candid hides or a distressed, strong-smelling, thickened leather. Guidi is synonymous with the tie existing between the object and its possessor.
HUL LE KES
January 24 - 27, 2025 @ 6, Rue Charles-François Dupuis - 75003
> Sales Department- e-mail
> Book an appointment +31(0)6 24 13 43 11

Hul le Kes was founded by Sjaak Hullekes and Sebastiaan Kramer as an answer to the fast pace and polluting practice of modern-day fashion. Hul le Kes is a fashion label that relies on the power of caretaking, creating, empathy and aesthetics. With this brand Sjaak and Sebastiaan created an alternative and holistic system, one suitable for our changing environment.
MA’ RY’ YA
January 24 - 28, 2025 @ 89 Bd Beaumarchais - 75003
> Sales Department - e-mail
> Book an appointment +39 335 806 55 76

The concept of ma' ry' ya is simple elegance, natural, essential daily life, easy to take anywhere with elegance and practicality for the job. The materials used are cashmere, silk, cashmere blend silk, organic cotton, cotton blend silk, organic wool, and linen blend silk because Maria believes that the excellent quality of materials can give the collection the ultimate luxury.
RON DORFF
January 21 - 31, 2025 @ 5 place André Malraux - 75001
> Sales Department - e-mail
> Book an appointment +44 7387 276 256

Aligning Swedish functionality with French style, Ron Dorff stands for upgrading iconic menswear must-haves of the past whether sportswear, loungewear, underwear or swimwear. The result is perfect pieces with an athletic heritage that perform flawlessly whether worn at the gym, at home or at work. ln addition to our 6 flagship stores in Paris, London, New York, Los Angeles and Berlin, the full Ron Dorff collection is sold online to more than 200 countries worldwide and some of the world’s leading department stores and concept stores.
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The BFC and CPHFW partner to accelerate the fashion industry's sustainability actions
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The BFC and CPHFW announced a new collaboration, joining forces to align their efforts to accelerate the industry's sustainability actions across the Nordic and British fashion markets.
read more
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Ukrainian Fashion Week announced the official schedule of FW25-26
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Driven by hope for the future, Ukrainian Fashion Week returns to Kyiv from February 14 to 17, 2025. Over 40 Ukrainian fashion brands, including Frolov, Gasanova, J’amemme, Kseniaschnaider, Nadya Dzyak, TG Botanical, and others, will introduce their collections as part of the official schedule through catwalks, presentations, trade shows as well as digital showrooms in partnership with VLGE.com.
read more
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Pitti Bimbo 100 closed with over 1,300 buyers
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The total attendance reached 1,700, including 150 journalists, media representatives, and international influencers.
read more
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