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July 14, 2025
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Promas List & Bording Pass Seoul
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The new List Seoul edition will take place from July 16 to 18, 2025, in the showroom organized by KO&LEE at Monaco Space in Seoul. On this occasion, Promas – the French Men's Fashion Federation, supported by DEFI, will highlight a selection of promising French brands presenting their Spring Summer 2026 men's collections: 3.Paradis *, Mouty *, Ouest Paris *, Maison Laulhère and Pièces Uniques *. Four of these brands (*) benefit from "BOARDING PASS." a specific and tailor-made Promas mentoring program.
More > Boarding Pass.
Click on the designers' images to open their Instagram profiles.
3.PARADIS
For Spring-Summer 2026, 3.Paradis presents a deeply introspective collection that meditates on the illusion of time and the ephemeral nature of existence, through the timeless imagery of the desert: vast, silent, and infinite. 3.Paradis delivers its most intimate and philosophical collection to date. Stripping away distraction, it centers what is universal yet unspoken: our vulnerability, our longing, and our acceptance of life’s beautiful impermanence.
LAULHÈRE
Founded in 1838 at the foothills of the French Pyrenees by Lucien Laulhère, Maison Laulhère began manufacturing berets in 1840. Since then, the brand has never stopped producing this mythical object, the beret, which is the result of a unique ancestral heritage and a know-how which is now only held by a handful of passionate people.The ambition is to tirelessly modernise the beret and bring it to the forefront, year after year, while perpetuating the priceless heritage of which they are today one of the last guardians.
MOUTY
Founded in October 2018 by Bertille and Thomas, Mouty reinterprets the codes of the masculine wardrobe by offering an instinctive fashion, combining in a bold and subtle way, the «street tailoring» and the «soft masculinity». Mouty builds a cool and harmonious world, challenging standards with unbridled creativity while remaining true to its urban roots. For this collection, they wanted to talk about spirituality and unity, talk about a collective united under the same banner: that of humanity. Defending a certain idea of brotherhood at a time when everyone is opposed. A benevolent community, free, transcended in a cloud of idealism and cerebral sophistication.
OUEST PARIS
Story. Founded in 2022 by Arthur Robert, OUEST Paris is a mix of a designer brand, streetwear and de- nim, a mix of Paris, Biarritz and a dreamed California.
Materials. Raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics.
Products. A cool and creative complete wardrobe, with most products being manufactured within the EU, and at the fairest price possible. Proudly based in a multicultural city, OUEST Paris is fully aware of the environmental and societal issues of our times.
PIÈCES UNIQUES
Pièces Uniques, founded in 2016 by Edmond Luu, is a Parisian brand that blends clean design and storytelling. Initially a school project, the brand grew thanks to his ambition and ingenuity, while refining his artistic vision during his time at Dior. Edmond Luuhas envisioned «CLUB POUR HOMME» as a sanctuary where individuals from all walks of life can gather and connect. This collection is more than just fashion; it’s a tribute to those unique spaces where people come together, irrespective of their professions or daily routines.
More
List Seoul
By appointment : e-mail
July 16 -18, 2025
Monaco Space
B1, 397 Seocho-daero, Seocho-gu, (Gangnan Daegwan) - Séoul
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Shanghai Sales Campaigns RS26
Spotlight on The Cool Hunter
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The Cool Hunter Showroom is located in Shanghai. Currently, its services include multi-brand showrooms, high-end buyer store brand portfolio consulting and foreign brand purchasing services. It also assists in brand series development and market planning consulting, as well as media public relations services. "Keep moving, be cool", starting from quality, using a keen eye to select fashion brands that emphasize both aesthetics and commercial value, holding large-scale fashion ordering fairs for early spring/spring/summer/early autumn/autumn and winter every year, and also has a year-round showroom. Through high-quality display platforms and professional sales services, the showroom quickly occupies the Chinese market.
JULY 14 - 18, 2025 @ Qiantan Xinde Center, (33 Fl),
No. 18, Lane 666, Haiyang W Rd - Pudong New Area, Shanghai
Brands: Anine Bing, Kartik Research, Leon & Harper, Maison Hotel, Roseanna, Sessun, Soeur, Ych.
Brands Shoes: Taji, Mou, Officine Creative
> Send an Email +86 150 0062 8792
In this article, we highlight The Cool Hunter Showroom's following collections: Kartik Research, Soeur and Ych
Click on the designers' images to open their Instagram
KARTIK RESEARCH
Founded in 2021 by Kartik Kumra, Kartik Research is an artisanal fashion brand based in New Delhi that celebrates traditional Indian craftsmanship aiming “to reintroduce humanness into clothing”. Each piece features handmade elements, natural dyes, and unique imperfections. The brand explores India’s cultural heritage through contemporary fashion.
SOEUR
Founded in 2008 by sisters Domitille and Angélique Brion, Soeur is a French women’s ready-to-wear label blending sensitivity, simplicity, and elegance. Their androgynous-chic collections draw inspiration from 1970s styles, Parisian streets, and global travels, designed to make women of all ages feel seen and valued.
YCH
YCH is a womenswear designer label based in Seoul, South Korea. The brand aims to redefine modern femininity offering a balanced mix of classic and bold elegance.
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Shanghai Sales Campaigns RS26
Spotlight on RoomRoom
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ROOMROOM Showroom with the mission of "balancing creativity and commerce," it provides comprehensive support to brands to enter new phases through a professional services team and the continuous accumulation of industry resources. Services include the expansion of the core B2B channel in showrooms, cost control services from inventory management to supply chain optimization, and multi-faceted consulting services covering finance, legal matters, and brand operations. It also offers brand marketing services, such as offline pop-up tours and specialized campaigns on platforms such as Xiaohongshu (RED), as well as investment and financing facilitation.
JULY 14 -17, 2025 @ Bailian Fashion Center Yql
No 955 South Suzhou Rd - Huangpu District - Shanghai
+86 150 0062 8792
Brands: Haizhen Wang, Oude Waag, Self-Portrait
Click on the designers' images to open their Instagram
HAIZHEN WANG
Haizhen Wang being a London based designer is predominantly inspired by heritage and culture. His collections are designed with a sense of masculinity and individuality. Highly innovative, contemporary and impeccable with quality and detail; Haizhen Wang established himself as the cutting-edge designer he is presently known for by building his career around that philosophy.
OUDE WAAG
Founded in 2017, Shanghai-based Oude Waag is quickly earning a reputation as a rising force in Chinese fashion. Founded by designer Jingwei yin describes the brand as "Like keeping a diary" - an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.
SELF-PORTRAIT
Self-Portrait was founded in 2013 in London by Han Chong, with the creative vision of making quality design accessible to all women. Trained at Central Saint Martins, the Malaysian designer combines a refined aesthetic with an expert understanding of structures and materials, which has propelled the brand to a meteoric rise and disrupted the contemporary fashion market.
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CFDA/Genesis House AAPI Design + Innovation Grant opens submissions
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Genesis and the Council of Fashion Designers of America have opened submissions for the third annual CFDA/Genesis House AAPI Design + Innovation Grant. Applications are now open on cfda.com.
read more
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